Interaction Design is common ground for design sectors focussing on Services, Strategy, User Experience, Product and much more. Together with Thomas Kueber, Audrey Liehn and Kathryn Hing I do have the pleasure to nurture and grow a local chapter of the Interaction Design Association (IxDA). IxDA Berlin convenes the local community of experts in related areas, together with students, novices, and all other parties interested in thought exchange and driving this design discipline forward.
At our frequent events, we present renowned international speakers and host discussions among the protagonists of Berlin’s vivid Interaction Design scene. Partnering with the industry and design schools, we constantly challenge ourselves to expand the communities horizon beyond established design paradigms. We believe that evolution comes from the community.
“Being average is what makes you normal. Let’s appreciate it.”
Our own Kathryn came up with a concept she named the “Wall of average” a while ago. Thinking of ways to emphasize on IxDA Berlins mission statement, which includes a strong focus on non-experts to the field, to students, newbies, and interested people from other professions, we came to the idea of translating that initial concept to our community.
We envisioned a frame a person can hold and peek through. The individual average goes on the frame – using chalk. At our events, you can find a photographer that is happy to get you pictured in the “FOA”. And we had some quite funny results when we tested the FOA in the wild for the first time back in June!
Starting today, IxDA Berlin is beginning to post a series of pictures taken at our events, capturing our beloved community members together with their averages. Our goal is not only to capture memories of our events and give back to the community. By sharing the images across social networks, we also hope for people to relay our call to action, to join our events, follow us along, and contribute to all of us learning.
I am super-curious for all those FOAs to come in the future!
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